Software Sales Executive (Remote)

Preferable Location: Toronto   |   Full Time

About Pathcore

Pathcore is a Toronto-based software company specializing in data management and workflow software for digital pathology. We offer a browser-based platform for managing, viewing, and annotating pathology images as well as all associated metadata and other digital content.

About the Position

We’re looking for a results-driven technical Sales Executive to actively seek out and engage new enterprise (B2B) customer prospects in a defined territory within the US and Canada. The successful candidate will have a proven track record of building relationships in the digital pathology, or related life science, fields and will be able to demonstrate a successful career in sales and/or business development. The primary function of the position will be new client acquisition, leading to increased company revenue. The candidate will be responsible for developing a robust pipeline by engaging stakeholders in healthcare, educational institutions, CROs, and pharmaceutical research, within their territory. The candidate will be required to present, promote and sell products/services that fit the needs of existing and prospective customers. The establishment, development, and maintenance of positive business and customer relationships are essential for the role.


This is a remote position. Applicants from all parts of Canada are encouraged to apply. 


  • Present, promote, and sell products/services to existing and prospective clients using proven and demonstrable sales methodologies
  • Establish, develop and maintain positive business and customer relationships
  • Identify and develop new clients by prospecting, networking, cold calling, and referrals
  • Develop and maintain a quality pipeline of prospects and ensure a continuous population of immediate and long-term opportunities
  • Engage and work closely with regional sales peers and/or channel-reseller partners to oversee sales cycles from lead generation to revenue recognition stage
  • Up to 50% travel within North America to engage with prospective and existing clients as well as to present the company in conferences and tradeshows
  • Prepare and deliver sales proposals and presentations to prospective clients
  • Maintain company CRM, entering all relevant activity and information on a regular basis including new prospecting and sales opportunities. Must keep sales forecasting data and customer information accurate/current
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Provide weekly and monthly reports of your activities
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyze the territory/market’s potential, track sales, and status reports
  • Reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback


  • Highly motivated and target is driven with a proven track record in sales
  • Ability to build productive business professional relationships
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • Excellent selling, communication, and negotiation skills
  • Great prioritization, time management, and organizational skills
  • Proven work experience as a sales representative
  • Comfortable discussing software, networking, and cloud technologies with tech-savvy clients
  • Excellent knowledge of MS Office
  • Familiarity with CRM practices and utilization

Desired Experience

  • 3-5 years of experience in a sales and/or business development role
  • Sale experience in microscopy, digital pathology, or laboratories equipment
  • Past experience in cancer biology, diagnostics, and treatment
  • Past experience in software and or IT fields


  • Base salary with commission and incentives
  • Medical and health benefits package
  • Remote work benefits package

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