Marketing

Marketing Coordinator

Toronto, Ontario   |   Full time

About Pathcore

Pathcore is a Toronto-based software company specializing in digital pathology image management and workflow solutions.  We strive to modernize and improve the practice of pathology, bringing the field into 2019 with smart, sleek, web-based applications.


About the Position

Pathcore is looking for a marketing coordinator, a communicator at heart with the willingness and skill to command a diverse palate of marketing activities in the digital pathology space.  Our ideal candidate has the courage to contribute new ideas, the enthusiasm to learn lots (digital pathology is cool, trust us), and the responsibility to meet deadlines and work hard without supervision.


Backed by a strong foundation in writing and communication, the candidate will ideate, manage, and track a variety of marketing collateral, both digital and traditional.  In collaboration with a graphic designer and sales team, the candidate can expect to handle newsletters, Tweets, tradeshow logistics, website content, CRM setup, and more.  And if there’s something we’re not doing, that’s your chance to impress!


Those looking for a role where they can contribute and learn in equal measure will fit in fast.


Details

This position is full time, with competitive compensation.  Our office is located in downtown Toronto, steps away from College Park and the MaRS discovery district. 


Key responsibilities

  • Analyze and manage Pathcore’s website, with the help of a developer, to increase conversions and reduce bounce rates

  • Coordinate and develop content for newsletters, email marketing, social media, blogs, white papers, and use-cases

  • Manage contact lists for email marketing, and assist sales with CRM software when needed

  • Maintain and leverage Pathcore’s Twitter and LinkedIn profiles

  • Monitor the success of marketing material, and identify, act on, and discuss trends with management and sales

  • Oversee and lead the production of design elements for marketing material


Requirements

  • A prior internship, or prior experience in digital marketing

  • Professional writing skills

  • The ability to evaluate content (both one’s own and others), and edit to a publishable standard with no errors

  • Concise communication skills in team settings, providing constructive feedback and iterating on ideas when necessary 

  • Strong organization, able to manage multiple projects and deadlines at once

  • Familiarity with Google analytics and G Suite


Screening Test

To prove you’re a capable communicator, attach a revision of this passage in addition to your resume and cover letter.  Please revise for errors, readability, and clarity.


"From the moment you walk into Food Basic’s, it will become clear to you that the store’s focus is more on presenting everything in a familiar fashion as opposed to being stylized and unique, like a store such as Longo’s.

    To start, Food Basic’s isn’t trying to do anything special with it’s lighting.  The entire store is well lit, meaning no matter where you are you should feel comfortable.  Because all of the lighting is even, there isn't really room to create standout locations for sales of specials, which is another example of how Food Basic’s covers the bare minimum in the store design.  As for the aesthetics, Food Basic’s could be considered bland or plain.  The only recurring color is green, and its noticeable no matter where you are in the store (even the employees wear green).  The effect of this is that, despite not having any remarkable visuals, you can still easily distinguish Food Basic’s from other stores, showing that there is good use of personal branding"


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